FAQ :: What are Acxiom and PersonicX?

Acxiom is a global interactive marketing services company that uses consumer data, analytics, information technology, data aggregation, data integration, and consulting solutions to help companies conduct direct marketing programs. Acxiom’s interactive capabilities allow marketers to have direct interaction and response with consumers, and these services include direct-mail, e-mail, mobile advertising, display advertising, social media, and Web-site personalization. Acxiom is headquartered in Little Rock, Arkansas.

It has been described as “one of the biggest companies you’ve never heard of.” And chances are it has heard of you!

In addition to collecting detailed information about people, the company helps marketers anticipate the future needs of consumers, according to the documentary “The Persuaders.” As the world’s largest processor of consumer data, Acxiom has identified 70 types of consumers with its segmentation product PersonicX. [2]

Forrester Research considers Acxiom “a technology powerhouse” with deep industry expertise across a multitude of industries. Acxiom has traditionally been known for helping many of the world’s largest financial services companies conduct direct marketing campaigns, but now more than 75 percent of its revenue is derived from non-financial services clients. Today, Acxiom is a $1.38 billion-a-year company, representing more than twelve percent of the direct-marketing-services sector’s $11 billion in estimated annual sales.

Acxiom has offices in several states in America, but it also has offices in the United Kingdom, France, Germany, Netherlands, Portugal, Poland, Australia, China and Brazil. Its services are also available to companies in scores of other countries. [3]

[1] Behar, Richard. “Never Heard Of Acxiom? Chances Are It’s Heard Of You. How a little-known Little Rock company – the world’s largest processor of consumer data – found itself at the center of a very big national security debate.” CNN. 2.23.2004. http://money.cnn.com/magazines/fortune/fortune_archive/ 2004/02/23/362 182/index.htm. [2] Frontline “The Persuaders.” 11.09.2004. www.pbs.org/wgbh/pages/frontline/ shows/persuaders/etc/script.html. [3] www.acxiom.com.